Core values — you’ve probably heard of businesses touting that they have core values. Maybe you donate to a charitable organization that proudly displays its core values. Maybe you even have core values of your own. Or, perhaps you’re like a lot of contractors and wonder, “Do I really need core values? What’s the big deal with them anyway?” Core values sound like a fad, like something that a big company like Google or Apple or Amazon have, so everyone ...

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